Advertisement Campaign
BMW High Performance 3 Series
Challenge
Establish BMW 335i as a unique choice for consumers and emphasize on the eye-catching aspect of it.
Solution
Create a clever campaign using an excerpt from Antoine de Saint Exupéry’s “The Little Prince”. The purpose of this campaign will be to attract intelligent individuals and professionals while it markets BMW 335i as an obvious choice of luxury cars.
Result
Surveys show that months after this campaign, interests and sales have already exceeded expectations. The direct marketing of intellectuals and professionals in this campaign has now been proven to have been extremely effective.
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